The Instax Mini Evo is Fujifilm's latest film-digital hybrid camera

Instax

Fujifilm launches its new film-digital hybrid camera that is "designed with a premium and classical touch. The Instax Mini Evo is a digital camera you can print photos onto Instax Mini film right from the camera. It has retro parts like top-mounted dials and print control that's similar to a film advance lever.

The Instax Mini Evo has a three-inch LCD at the back, so you can select photos to add frames, edit, and print photos. This model has 10 lens modes and 10 filter options, allowing you to try out 100 different combinations. 

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INSTAX Mini Link x Nintendo Switch Special Edition launch

If you were around back in the 90s and a Pokémon fan, you may recall the Pokémon Snap Stations that were found at Blockbusters. Fans of the game would wait patiently in line to take a keepsake photo with them. With that nostalgia in mind, INSTAX is bringing that same fun feeling. Gamers can capture their favourite moments with the introduction of the INSTAX Mini Link for Nintendo Switch Smartphone Printer. This latest collaboration gives Nintendo Switch users a fun way to make custom prints of their game play right from their Mini Link Special Edition using the new, dedicated Smartphone app (free app, Android and iOS).

The new Mini Link Special Edition and related product App will be released to authorized Fujifilm product dealers on April 30, 2021, in conjunction with the launch of the New PokémonSnap*2 game for the Nintendo Switch system.

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Fujifilm launches Instax Share SP-2 printer in Canada

Fujifilm has remained true to its film roots. Not only do the company's cameras offer photo settings that recall different types of film, they've created a somewhat significant niche of instant photography and film with their Instax line of cameras and film printers.

Fujifilm and Toronto-based digital and experiences agency Kastor & Pollux teamed up for a 2-day photo sharing event to showcase what the printers can do and to celebrate the release of the Instax Share SP-2 printer. Following an invite-only media launch event, Fujifilm and Kastor & Pollux opened the doors of 12 Ossington Ave. for a public viewing with a meet-and-greet with special guest Jenn Im (@imjennim) of YouTube channel Clothes Encounters. 

Welcoming over 600 guests, 12 Ossington Ave was transformed into a photography haven; featuring 8 exclusive photography sets based around Pat O'Rourke's photos. Each designed with the intention of providing its engagers with a multitude of DIY-inspired photo opportunities, the sets provided the backdrops to over 400 Instagram posts published under #instaxshareto. In total, over 3.8 million social media impressions were generated over 2 days.

Fujifilm launched an updated version of their standalone photo printer which connects to your iPhone or Android device to print out photos. The SP-2 is about 30% faster and the picture quality is better plus it has a rechargeable battery making it more portable. Fujifilm has injected a bit of style into the SP-2, giving it colour accents like gold and blue. Pricing and availability of the Fujifilm Instax SP-2 is still to be determined. 

Fujifilm applies a coat of retro cool on its INSTAX mini film camera

Fujifilm North America Corporation today announced the new, premium INSTAX Mini 90 Neo Classic instant film camera. The INSTAX Mini 90 Neo Classic combines a premium build quality with a stylish, retro camera design that offers a full range of camera functions. Featuring a variety of new shooting modes, the INSTAX Mini 90 now includes double exposure and macro modes for users who want to express their photographic creativity with beautiful image quality that appears instantly when using the Fujifilm film cartridges.