Apple Watch goes to Fashion Week in Paris chaperoned by Ive and Newson

It's clear that Apple Watch is as much a wearable gadget as it is a fashion object and while Apple's treasured watch isn't slated for release until early 2015, Jony Ive and his bestie Marc Newson were on hand to chaperone their newest creation in and around the high-glitz events of the fashion capital. The more expensive variants of the Apple Watch are expected to cost a premium price and will likely be made available in high-end botiques and ateliers catering to fashion-forward buyers, so it makes good sense for Apple to send it's most articulate experts on Apple Watch to represent it to a prospective new market.

Jony Ive discusses Apple Watch on ABC

Watch more news videos | Latest world news

In a segment from the ABC special on the historic Apple Watch launch, Jony Ive talks about how the device is personal yet deeply customizeable and points out that the project was something Apple worked on for three years. 

Source: ABC via the Verge

Apple reportedly hires industrial design superstar Marc Newson to join Jony Ive's team

Apple has apparently hired industrial designer Marc Newson to join his besty Jony Ive in Cupertino. This enhances Apple's already formidable design team which is considered to be the best in the industry. Newson, who collaborated with Ive to create various objects for U2 frontman Bono's project (RED) charity which raised US $ 26 million for the charity. Newson's position as well as his title has yet to be announced.

"Marc is without question one of the most influential designers of this generation," Jony Ive said. "He is extraordinarily talented. We are particularly excited to formalize our collaboration as we enjoy working together so much and have found our partnership so effective." Looks like we have the makings of a dynamic duo to lead Apple's already storied design team and it will be exciting to see what this partnership will yield. Check out Marc Newson's fantastic watch designs here.

The Apple Beat: Two books and Jony Ive's rare Time Magazine profile

“Steve and I spent months and months working on a part of a product that, often, nobody would ever see, nor realize was there,” Apple's Jony Ive opens up about design in a recent interview with Time - Photo by Gadjo C. Sevilla

By Gadjo Cardenas Sevilla

It's that time of year where the scarcity of Apple product news and announcements leaves a void that is soon filled with rumours, unbridled speculation on new products and services that haven't been announced. 

With a news cycle running dry until around June, publishers seem to have timed the release of Apple-related books focusing not just on the company but on the personalities that shape its future.

Click to read more ...