Apple’s Jony Ive files trademark for ‘LoveFrom Jony’ brand

We already know that Apple’s legendary designer Jony Ive will be leaving Apple to put up is own independent design firm. And it seems Ive is taking his first steps to bring this company to life. New documents from the US Patents and Trademark Office show Ive officially filing for a trademark for the term “LoveFrom Jony.” The filing date is July 18, 2019, while the foreign filing date listed is May 29, 2019. Ive has mentioned before that the company will be called LoveFrom, but it seems there will be an aspect of the brand that will carry the name LoveFrom Jony. This type of credit or recognition is going to be a big change in the designer’s career. While working for Apple, his name, or anyone else’s for that matter, aren’t attached to their creations. The work he’s done with Apple simply uses the term “Designed by Apple.”

The trademark filing would’ve been a good way to tell what products or services LoveFrom will be involved in. Unfortunately, the filing covers every product category out there, including cars beauty products, household appliances, drones, etc. Anything goes it seems for Ive’s new company. We also know that Apple is going to be one of LoveFrom’s clients. What we don’t know is when Ive will make the jump. They didn’t give an exact date when he was leaving the company. But with this trademark filing, it seems Ive is pushing forward with his plans soon. 

Source: 9to5Mac

Apple CEO Tim Cook calls out a report that Jony Ive’s leaving the company on bad terms

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Apple CEO Tim Cook wanted to set the record straight about a recent Wall Street Journal story that claims there is tension between the company and departing Chief Design Officer Jony Ive. He calls the report “absurd” and that “conclusions just don’t match with reality.” The story claims that Ive’s leaving was a long time coming with the designer drifting away from the company in recent years, which has resulted in the team being rudderless and without leadership. Cook says in an email to NBC News reporter Dylan Byers that the Apple design team is “phenomenally talented” and “stronger than ever.” He says projects they’re working on “will blow you away.” It’s rare for the Apple CEO to talk about internal shakeups with reporters, but it seems this particular topic hit a nerve.

Apple’s legendary designer Jony Ive leaves the company to put up his own design firm

After being with Apple for nearly 30 years, Chief Design Officer Jonathan “Jony” Ive has announced he will be leaving the company to put up is own design firm called LoveFrom. One guarantee is that he counts Apple “among its primary clients.” Ive, who has led the design team since 1996, has helped craft Apple’s most iconic products, including the iPhone itself. Ive’s has even helped design the company’s “spaceship” Apple Park campus as well as the look and feel of Apple retail stores. He has also helped reshape the look of Apple’s software, starting with the revamped iOS 7 in 2013. Taking Ive’s place, Evans Hankey, current vice president of industrial design, and Alan Dye, VP of human interface design, will report to Jeff Williams, who “will spend more of his time working with the design team in their studio.”

“Apple will continue to benefit from Jony’s talents by working directly with him on exclusive projects, and through the ongoing work of the brilliant and passionate design team he has built,” Apple CEO Tim Cook said in a press release. “After so many years working closely together, I’m happy that our relationship continues to evolve and I look forward to working with Jony long into the future." 

Jony Ive designs unique iPad Pro for charity auction

If owning a truly unique product matters to you, Apple's Senior Head of Design Jony Ive donated a one-of-a-kind iPad Pro to the Phillips auction house to help the London Design Museum raise money for its relocation. The insides of the iPad Pro will remain the same but its looks have been personally designed by Ive. They aren't just auctioning off the bright yellow-backed 12.9-inch model (still made with anodized aluminum), it also comes with a blue leather Smart Cover and an Apple Pencil with a gold band wrapping around the top with an accompanying orange leather case for the stylus (which Apple doesn't even sell). The set is expected to raise between £10,000 to £15,000 (around $18,000 to $27,500).

Ive's had a personal collection with London Design Museum. Before he became a full-time Apple employee, the museum featured a prototype mobile phone he created and he was the first to get the "Designer of the Year" award from the museum back in 2003 for his work on the iMac.

Source: Phillips | Via: SlashGear