Apple gives rainbow-coloured Apple Watch bands to employees for Pride weekend

Apple CEO Tim Cook together with a number of its employees joined the annual Pride Parade in San Francisco in style. The Apple employees were given a limited edition, rainbow-coloured watch band to commemorate the event. A Reddit user posted a photo of the Apple Watch with the colorful band attached to it and a letter talking about the 30^th year Apple has been associated with Pride and how the band is “a symbol of our commitment to equality.” Cook, who we know has been open about his life as a gay man, shared a photo about Sunday’s parade and the large number of Apple employees who showed up to celebrate.

Source: Mashable

Video: Apple promotes inclusion inspiring innovation in moving Pride video

Apple's released a video of their first ever Pride parade appearance as a company. As described, "On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation." Participants wore a colour-free Apple logo on their shirts as well as distributed iTunes Cards to participants in the parade.