YouTube launches tool to simplify brand partnerships for creators

Screenshot: YouTube

YouTube is introducing a new feature called "creator-initiated video linking" to streamline how creators connect with brands for sponsored content. This tool, announced ahead of YouTube's annual Brandcast event, allows creators in the YouTube Partner Program to directly request brands to partner on videos they've already created.

If a brand accepts, YouTube will add a "Paid Promotion" label to the video. Brands will then gain access to the video's organic view metrics, the ability to show ads to viewers who engage with the creator's channel, and insights into viewer interaction post-ad exposure.

Click to read more ...

Nanoleaf launches plug-and-play PC backlighting kit

Photo: Nanoleaf

Nanoleaf launched its PC Screen Mirror Lightstrip, offering a streamlined way to enhance PC gaming and entertainment with immersive backlighting. This new lightstrip, designed for monitors up to 32 inches, features 75 colour-changing LEDs that synchronize with on-screen content and music.

Unlike traditional bias lighting setups, the PC Screen Mirror Lightstrip connects directly to a PC's USB port, eliminating the need for a separate control box or camera. Its flexible, adhesive zigzag design simplifies installation, and excess length can be trimmed for smaller monitors.

Click to read more ...

Android users can now swap Gemini for other AI assistants, starting with ChatGPT

Image: Android Authority

Android users seeking alternatives to Google's Gemini assistant now have the option to set other artificial intelligence chatbots as their default. The latest beta version of ChatGPT allows users to replace Gemini, providing a new level of customization.

Click to read more ...

Dyson announces new Supersonic r hair dryer available to the public this April

A year ago, Dyson unveiled a revolutionary new professional hair dryer at Paris Fashion Week to stylists at some of the most coveted runway shows including Chloe, Stella McCartney, and Issey Miyaki. The new Dyson Supersonic r enabled by new power-dense technologies was a hit with stylists. This month, Dyson announces that the Dyson Supersonic r hair dryer will be available for general sale to the public, making salon-finishes open to all. 

The new Dyson Supersonic r has a new technology streamlined heater, the Dyson Hyperdymium motor, and intelligent Radio Frequency Identification (RFID) sensors in attachments which communicate with the hair dryer, automatically adjusting the motor and heater to deliver optimal airflow and temperature. The Dyson Supersonic r hair dryer is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more manoeuvrable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier results.

Click to read more ...