Apple's Holiday ad focuses on what's most important

Oh, look it's another moody teenager buried in his iPhone while life goes goes on around him. Instead of participating in key holiday momenets and bonding with his family, he seem to be sulking and sending Snapchats. But wait, not everything is what it seems. The new holiday ad by Apple is titled 'Misunderstood' and it cleverly reminds us that sometimes the technology isn't as important as how you use it to capture and share the stuff that really matters.

Final Cut Pro X gets update to support 4K, new Mac Pros

With the availability of the new Mac Pro starting today, Apple's Final Cut Pro X application is getting an update to be able to manage 4K monitors as well as work with the new hardware. A ton of features coming to FCP have been long awaited by many users who were otherwise underwhelmed by the intial feature set of the revamped Final Cut Pro. Compressor and Motion have also been updated in order to better manage 4K content and  Motion is now tuned to work with the new Mac Pro and its dual AMD GPUs.

Source: Engadget

Amazon reportedly prepping smartphones for 2014

Amazon is reportedly preparing to enter the smartphone market. According to Digitimes’ Ocean Chen, Taiwanese supplier Primax Electronics received orders from Amazon for compact camera modules intended for smartphones that will be introduced in the first half of next year. The phones are rumored to feature floating touch technology and will be integrated with six CCMs for sensing capabilities. We will keep you posted on any updates about the long-rumoured Kindle phone.

Box for Android update improves photo preview capabilities, introduces alpha testing program

Box has unveiled a new update for its Android app to make it easier for you to browser through your files and to give you access to new features before they are officially rolled out. The new preview feature for images makes sure you only view low-resolution quality images when you’re scrolling and get to see the high-resolution versions when you are looking directly at the photos. The company took out what they consider unnecessary icons on the app to streamline use.

Box also introduced an alpha program for users wanting to test out early features. For those interested, you will be prompted by the app and will be required to join a Google Group to access the special version of Box with the new features.