YouTube hits milestone 20th Anniversary

YouTube hits its significant 20th anniversary today, April 23, 2025. What started with grainy videos has evolved into a platform where Canadian and global creators have built studios, hired teams of people, and risen to global stardom. It's hard to believe that it's been two decades since the very first video "Me at the Zoo" was uploaded.

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PetSmart Charities and Ryan Reynolds' Maximum Effort launches social media campaign ahead of King Charles' Coronation

Photo credit: Maximum Effort

Non-profit PetSmart Charities of Canada, the leading funder of animal welfare in Canada, has partnered with Ryan Reynolds' Maximum Effort and PetSmart to shine a light on an important cause: uniting adoptable pets with loving homes to help relieve overcrowded and struggling shelters. They have teamed up to create a new video, released on YouTube and social media today, featuring comedian Dana Carvey who reprises his memorable impersonation of King Charles III and encourages viewers to adopt a dog through PetSmart Charities of Canada.

Ahead of the Coronation, Carvey's King Charles makes the connection between his name and that of the beloved family dog breed, a Cavalier King Charles spaniel, and asks that viewers refrain from buying a King Charles spaniel on Coronation Day and instead adopt a shelter dog.

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Taylor Swift breaks Spotify and YouTube records for ‘Look What You Made Me Do’

You might love it or you might hate it but Taylor Swift’s new single “Look What You Made Me Do” has already started breaking records. There’s the global first-day streaming record on Spotify. It logged over eight million same-day streams on the service after it was released late Thursday. Another is on YouTube. The song’s lyric video got over 19 million same-day views on Saturday.

Swift is set to unveil the song’s music video at the 2017 MTV Video Music Awards and we won’t be surprised if that clip smashes another record. “Look What You Made Me Do” was written and produced by Swift together with frequent collaborator Jack Antonoff (from bands Bleachers and fun.). The song is the first single off of Swift’s upcoming album Reputation, which is set to come out on November 10.

Source: Billboard

YouTube launches new Spotlight on Canada channel

Discovering new and buzz-worthy Canadian content on YouTube just got easier. Launching today,  YouTube Spotlight Canada channel will showcase Canada’s top stars in both French and English, alongside emerging Canadian talent.

Every month, YouTube Spotlight Canada will highlight the creators and the videos that have Canada clicking, watching and sharing. The channel will also feature themed playlists to help Canadians explore trending topics and news stories.

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