American Express launches Cobalt credit card aimed at millennials

"Cobalt is a card designed by millennials for millennials. This generation enjoys a very social lifestyle and seeks out a wide variety of experiences", said Megan McKee, Vice President, New Product Development for American Express Canada. "With this Card, Canadians get rewarded for the purchases they're already making, whether it's their daily coffee and subway ride to work, or their nights in with takeout and friends."
The Cobalt Card, a new style of credit card designed specifically to meet the needs of millennial consumers in Canada. The new card is uniquely designed with the social lifestyle of young professionals in mind - a generation whose spending habits reveal a passion for food, travel and entertainment.