Amazon shows a product's price history for up to 365 days

Source: Amazon

If you want to know whether you're getting the best deal on your Amazon purchase, you can take a peek at how much the product costs over the last 365 days. Those in the US, the UK, and India are getting access to a new price history feature. With the platform's Rufus agentic AI assistant, you can tap the price history link located beside the current product price, or tap on Rufus within any product detail page. The assistant can show you 30, 90, and 365 days of price insight. While Canada has access to price history, the 365-day option isn't available yet. According to Amazon, full availability is expected in the coming weeks.

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CES 2026: Amazon overhauls Fire TV UI with 'clean and fast' redesign

Updated on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

Source: Amazon

Amazon is tackling "streaming fatigue" with a major overhaul of the Fire TV interface, prioritizing speed and visual clarity. By unifying content from across all subscriptions into a single browsing experience and increasing home screen app pins from six to 20, Amazon aims to get viewers into their favourite shows faster than ever.

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CES 2026: Amazon Fire TV mobile app gets design refresh, too

Source: Amazon

While the Amazon Fire TV mobile application is often seen as a backup remote, Amazon revamped the smartphone app to give it more use. Similar to the Fire TV user interface redesign, the mobile version now lets you browse content, manage your watchlist and play titles on your TV. The free smartphone app can act as your second screen to discover what you should watch next or instantly add a friend's recommendation when you're out and about.

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Update on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

UPDATE: The mobile app refresh will come to the US first in February, with expansion into more countries expected throughout spring 2026.

CES 2026: Amazon rebrands smart TV lineup with new 'Ember Artline' lifestyle TV

Source: Amazon

Building on the momentum of over 300 million Fire TV devices sold globally, Amazon officially rebranded its first-party television hardware as Amazon Ember. To mark this new era, the company unveiled its first-ever lifestyle television: the Amazon Ember Artline. Designed to cater to the premium lifestyle market, the Artline is an ultra-thin 4K QLED display featuring a matte, anti-reflective screen. The TV is built specifically to showcase the Fire TV Ambient Experience, turning the largest screen in the home into a digital canvas for over 2,000 pieces of free art or personal photo galleries.

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