CES 2026: Amazon overhauls Fire TV UI with 'clean and fast' redesign

Updated on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

Source: Amazon

Amazon is tackling "streaming fatigue" with a major overhaul of the Fire TV interface, prioritizing speed and visual clarity. By unifying content from across all subscriptions into a single browsing experience and increasing home screen app pins from six to 20, Amazon aims to get viewers into their favourite shows faster than ever.

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CES 2026: Amazon Fire TV mobile app gets design refresh, too

Source: Amazon

While the Amazon Fire TV mobile application is often seen as a backup remote, Amazon revamped the smartphone app to give it more use. Similar to the Fire TV user interface redesign, the mobile version now lets you browse content, manage your watchlist and play titles on your TV. The free smartphone app can act as your second screen to discover what you should watch next or instantly add a friend's recommendation when you're out and about.

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Update on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

UPDATE: The mobile app refresh will come to the US first in February, with expansion into more countries expected throughout spring 2026.

Amazon Alexa+ can help you find a scene on Prime Video

Source: Amazon

An Amazon Alexa+ feature on the Fire TV will make it easier to get to your favourite movie scene on Prime Video. Using natural language voice command, Amazon said you can describe a scene, quote, or character action to start playing that portion of the movie. An example the company gave was saying something like "Jump to the card scene in Love Actually."

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You can ask Alexa to 'Play Something' on Netflix using a Fire TV

If you have a Fire TV, you can now use Alexa to ask the system to use the Play Something feature on Netflix. All you need to say is, "Alexa, Play Something on Netflix." You can use the Fire TV's remote, or if you have the Omni series Fire TV, you can do this hands-free. The feature is available for users in Canada and the US.

Source: Engadget