Monday
Jan052026
CES 2026: Amazon rebrands smart TV lineup with new 'Ember Artline' lifestyle TV
Monday, January 5, 2026 at 9:46PM 
Source: Amazon
Building on the momentum of over 300 million Fire TV devices sold globally, Amazon officially rebranded its first-party television hardware as Amazon Ember. To mark this new era, the company unveiled its first-ever lifestyle television: the Amazon Ember Artline. Designed to cater to the premium lifestyle market, the Artline is an ultra-thin 4K QLED display featuring a matte, anti-reflective screen. The TV is built specifically to showcase the Fire TV Ambient Experience, turning the largest screen in the home into a digital canvas for over 2,000 pieces of free art or personal photo galleries.