CES 2026: Amazon overhauls Fire TV UI with 'clean and fast' redesign

Updated on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

Source: Amazon

Amazon is tackling "streaming fatigue" with a major overhaul of the Fire TV interface, prioritizing speed and visual clarity. By unifying content from across all subscriptions into a single browsing experience and increasing home screen app pins from six to 20, Amazon aims to get viewers into their favourite shows faster than ever.

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CES 2026: Amazon rebrands smart TV lineup with new 'Ember Artline' lifestyle TV

Source: Amazon

Building on the momentum of over 300 million Fire TV devices sold globally, Amazon officially rebranded its first-party television hardware as Amazon Ember. To mark this new era, the company unveiled its first-ever lifestyle television: the Amazon Ember Artline. Designed to cater to the premium lifestyle market, the Artline is an ultra-thin 4K QLED display featuring a matte, anti-reflective screen. The TV is built specifically to showcase the Fire TV Ambient Experience, turning the largest screen in the home into a digital canvas for over 2,000 pieces of free art or personal photo galleries.

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Amazon Alexa+ can help you find a scene on Prime Video

Source: Amazon

An Amazon Alexa+ feature on the Fire TV will make it easier to get to your favourite movie scene on Prime Video. Using natural language voice command, Amazon said you can describe a scene, quote, or character action to start playing that portion of the movie. An example the company gave was saying something like "Jump to the card scene in Love Actually."

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Amazon Echo to send all voice recordings to cloud starting March 28

Photo: Amazon

Amazon is set to eliminate a key privacy feature for its Echo devices, requiring all voice recordings to be sent to its cloud for processing, effective March 28. This change will impact users who previously opted for local processing via the "Do Not Send Voice Recordings" setting.

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