CES 2026: Amazon overhauls Fire TV UI with 'clean and fast' redesign

Source: Amazon

Amazon is tackling "streaming fatigue" with a major overhaul of the Fire TV interface, prioritizing speed and visual clarity. By unifying content from across all subscriptions into a single browsing experience and increasing home screen app pins from six to 20, Amazon aims to get viewers into their favourite shows faster than ever.

The update isn't just a facelift; it's a complete technical rebuild. While users will notice modern aesthetics, like rounded corners and updated typography, the underlying code has been optimized to deliver performance gains of 20–30% in navigation speed. Beyond entertainment, a new shortcut panel provides instant access to smart home controls and Ring cameras, while the Alexa+ generative artificial intelligence agent remains integrated throughout to offer personalized recommendations and AI-generated backgrounds.

The new "clean and fast" Fire TV experience is rolling out now to customers as a free software update.

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Update on Tuesday, January 6, 2026 at 10:03AM by Nicole Batac

CORRECTION: The update isn't rolling out now. Instead, the new Fire TV interface will debut this February in the US on the Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd Gen), and the Fire TV Omni Mini-LED Series. Expansion will continue throughout the spring, bringing the redesign to more countries and a wider range of hardware. Compatible devices will include the latest Fire TV 4K streaming players, the Fire TV 2-Series, 4-Series, and Omni QLED Series, as well as partner-made sets from Hisense, Insignia, Panasonic, and TCL.