Pinterest localizes search for international users

Pinterest is hoping to get more non-English speaking users to use its site more. That’s why the company implemented increased localized search results as well as international autocomplete and spellcheck. It seems to have a positive effect though as more pinners in countries like Brazil, France, Germany, and Japan have discovered and saved twice the amount of localized pins using search.

The site also has a new language detection model and algorithm to show relevant and similar pins that also match localized descriptions and links without duplicating what’s in their users’ feed.

Source: Pinterest | Via: The Next Web