Pinterest introduces body type ranges in search

Image: Pinterest

Looking for fashion inspiration that reflects your unique style? Pinterest is making it easier than ever with the launch of body type ranges, a new search tool for women's fashion and wedding ideas. As Pinterest describes it, body type ranges put the power of choice in your hands. You can select your preferences from four body type ranges to see personalized search results that resonate with you.

Body type ranges are powered by Pinterest's innovative body type technology, which uses sophisticated algorithms to identify diverse body shapes and sizes across billions of images. Pinterest says it is committed to developing artificial intelligence-powered features that empower users, not exploit them.

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Pinterest introduces mobile deep links for retailers

Pinterest has announced the launch of mobile deep links for shopping ads as a new way to help users go from discovery to purchase while increasing conversion for retailers. 

Mobile deep links will instantly direct Pinterest users to a specific page in their mobile app, making it a more fluid way for consumers to shop for products after clicking on a shopping ad they discovered on the platform.

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Pinterest relaunches 'Pinterest Academy' learning resource

Graphic: Pinterest

If you want to get better at using Pinterest as a marketing avenue, the platform launched its refreshed Pinterest Academy education resource. The e-learning site offers courses and insights to understand Pinterest better. The refreshed courses focus on the new elements of the platform with a larger focus on video (via Idea Pins) and the new visual elements.

There are over twice as many courses in the Pinterest Academy. It teaches everything from "foundational knowledge, like Pinterest ad formats or on-platform measurement tools" to Pinterest trends, which will come in handy if you're planning your strategy on the site. There are also new achievement badges you can show off when you complete an element/lesson. Pinterest Academy courses are available globally in English, with French, Italian, Spanish, German, Japanese, and Portuguese languages coming later this year.

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Pinterest TV launches in Canada on Nov. 15

Source: Pinterest

Pinterest is finally bringing the Pinterest TV feature to Canada just in time for the holiday shopping season. This live and interactive shopping platform will launch in Canada with original content called Shop the Holidays. You can expect to see Canadian and international brands already successful on the platform, giving you more inspiration and actionable content going into the holiday season. 

The Canadian launch of Pinterest TV features a combined 40 hours of live, original and shoppable programming (10 hours per day) running from November 15 - 18. 

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