Pinterest makes it easier for BIPOC users to find hair inspo

Pinterest recently introduced a new search feature that makes it easier for Black, Brown, Indigenous, Latinx, and other POC users to discover hair inspiration on the visual discovery site that suits their hair types. The company developed the hair pattern search with BIPOC users in mind. The technology Pinterest developed detected hair patterns in over 500 million images. Pinterest's Head of Inclusive Product, Annie Ta, worked with BIPOC creators and Pinners like Editorial Hair Stylist and Global Artistic Director of Amika, Naeemah LaFond, to help build and design the product.

When you search for broader terms like "short hair" or "summer hairstyles," the new hair pattern buttons will help you narrow down results. It uses computer vision-powered object detection to let you refine your search with six different hair patterns: protective, coily, curly, wavy, straight, and shaved/bald. Canada is among the countries to get this feature first on the web and mobile. We join the UK, US, Ireland, Australia, and New Zealand. The company plans to roll this out in more locations over the coming months.

Pinterest now offers paid partnership tools

Source: Pinterest

Pinterest is making it easier for creators to build their business and earn through sponsored content. The app introduces new paid partnership tools, allowing you to disclose any paid content on your Idea Pins. Brands can quickly approve the tag as well, so these will get a "Paid Partnership" label when done.

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New ways to shop on Pinterest

Pinterest

Pinterest has recently rolled out a slew of features that'll make it easier to explore and shop on its platform. The social network's goal is to create a look and experience that emulates an in-store shopping experience. You can get your shopping done through multiple avenues on the platform. Let's take a quick look at the new features coming to Canada under the cut.

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Pinterest to host a three-day, in-app live-stream test starting May 24

Pinterest

It might be a case of better late than never. Pinterest will host a three-day live-stream event on its app to showcase some of its most popular content creators. There will be 21 workshops covering topics like how to repurpose leggings and making the perfect guacamole. You can only watch the workshops on the Pinterest app. But you can preview each session on Pinterest's site.

Pinterest will allow comments while watching and a chance to chat with the host of the session. There will be moderators to keep things civil. The shopping component of the site won't be available here. The company hasn't mentioned how live-streaming will factor into its plans.

Source: TechCrunch | Via: Engadget