Pinterest relaunches 'Pinterest Academy' learning resource

Graphic: Pinterest

If you want to get better at using Pinterest as a marketing avenue, the platform launched its refreshed Pinterest Academy education resource. The e-learning site offers courses and insights to understand Pinterest better. The refreshed courses focus on the new elements of the platform with a larger focus on video (via Idea Pins) and the new visual elements.

There are over twice as many courses in the Pinterest Academy. It teaches everything from "foundational knowledge, like Pinterest ad formats or on-platform measurement tools" to Pinterest trends, which will come in handy if you're planning your strategy on the site. There are also new achievement badges you can show off when you complete an element/lesson. Pinterest Academy courses are available globally in English, with French, Italian, Spanish, German, Japanese, and Portuguese languages coming later this year.

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Pinterest TV launches in Canada on Nov. 15

Source: Pinterest

Pinterest is finally bringing the Pinterest TV feature to Canada just in time for the holiday shopping season. This live and interactive shopping platform will launch in Canada with original content called Shop the Holidays. You can expect to see Canadian and international brands already successful on the platform, giving you more inspiration and actionable content going into the holiday season. 

The Canadian launch of Pinterest TV features a combined 40 hours of live, original and shoppable programming (10 hours per day) running from November 15 - 18. 

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Pinterest adds Shop Tab on Business Profiles, plus more merchant features

Pinterest recently released several updates for retailers on its platforms to connect with shoppers on Pinterest easily. Some of the new features give merchants improved control, new capabilities, and functionality to bring products from store shelves to recommendations on the platform. 

One of the new features is a new Shop Tab on Business Profiles. You can easily showcase shoppable products and get the option to have customizable product group cover images and descriptions and an enhanced mobile interface. 

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Pinterest's new WooCommerce extension turns sellers' products into shoppable Pins

Source: Pinterest

Pinterest and WooCommerce are making it easier for merchants to use the platform to sell their products. They launched a new Pinterest extension that can turn your product catalogue into shoppable Product Pins. When you install the extension, it automatically turns your products into Pins that people can search and browse for buying on the platform. It even gives you data on which products customers interact with on the app, so you'll know the best-selling or most saved items. You can get more info on how to install it here.

The companies recommend sellers to use the extension instead of manually uploading photos since it automatically updates details like pricing and product availability. If you want to try it out, you're lucky that Canada is one of the countries to get the feature now.

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