Amazon Prime Day doubles down: Four days of deals kick off July 8
Tuesday, June 17, 2025 at 11:19PM 
Image: Amazon
Get ready, shoppers! Amazon's Prime Day is expanding to four days this year, offering Prime members an extended opportunity to snag hundreds of thousands of deals across virtually every category imaginable. The massive savings event officially kicks off on July 8 at 12:01 a.m. PDT, promising the "longest and most value-packed Prime Day in Amazon's history."
Can't wait until July 8? You're in luck! Prime members can already unlock exclusive discounts on a variety of items. It's a great time to support Canadian brands and small businesses with special offers on products from companies like Organika, MalloMe, Gala Houseware, IMGadgets, and Only One Treats.
Starting June 17, some of Amazon's most popular devices are hitting their lowest prices ever. Look out for incredible savings on Blink Mini 2 camera bundles, Echo Buds, and Ring Battery Doorbell with Ring Floodlight Cam Wired Plus bundles. Plus, you can save up to 45% on customer favourites such as the Echo Pop, Echo Show 8, eero 6+ mesh WiFi systems, Fire tablets, and Fire TV devices.
Book lovers aren't left out either! Enjoy up to 26% off the Kindle Paperwhite Kids and the new Kindle Scribe, alongside a whopping 80% savings on bestselling Kindle books. Eligible Prime members can even claim three months of Kindle Unlimited for free (terms and conditions apply).
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