YouTube inks streaming deal with FIFA for 2026 World Cup

Source: FIFA, YouTube

After signing a "Preferred Platform" partnership with TikTok, FIFA turned to YouTube for a similar streaming rights deal for the 2026 World Cup. The deal allows FIFA's media partners to stream "a select number of matches in full" on their YouTube channels as well as livestream the first 10 minutes of each match. The latter is presumed to serve as a hook to get viewers to turn on their TVs to finish watching the match.

Media partners will also get access to "every angle" of the match footage to create custom content. The World Cup will take place in 16 cities across Canada, Mexico and the US, running from June 11 to July 19.

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