Apple plans to show ads on its Maps app 'this summer'

Apple's new Apple Business service brings ads to Maps | Source: Apple

Advertising is set to appear on Apple Maps soon, at least in Canada and the US. Apple confirmed it will start showing ads in the navigation app "this summer." Similar to the ads on the Apple App Store, businesses interested in advertising their services on Apple Maps can claim their physical location and upload photos through Apple's new Apple Business service. They can pay Apple to have their businesses shown at the top of search results that are "based on relevance" as well as in the "Suggested Place" section.

Apple noted that users' personal data will remain on the device and won't be collected by the company or shared with third parties. Ads viewed in Maps will not be tied to users' Apple accounts or used to track their actual locations.

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