Mac Pros coming at the end of the year, starting at $2999

Apple is bringing the Mac Pro to market before the end of the year and it will have a starting price of $2999. This is remarkable for a product that defines the cutting edge of processing tehcnology. Offering up to 12 cores of processing power and dual GPUs plus all solid state and high-bandwidth pipeline for blazing fast performance and video editing in full 4K reslution. Apple is pricing the Mac Pro starting at $2999.

Apple Introduces new MacBook Pros

The 13 and 15-inch MacBook Pros have been announced. The 13-inch MacBook Pro is thinner and lighter and capable of nine-hours of use on a single charge. The new 13-inch MacBook Pro is also cheaper at $1229 and also features new Intel Haswell processor. The 15-inch MacBook Pro retains the same dimensions but a more powerful processor it will start at $1999. Details to follow soon

OS X Mavericks to add enhancements and battery life to existing Macs for free

Apple's Craig Federighi is up on stage talking about OS X Mavericks and he says the new OS, expected to come later this month, will add an hour of battery on existing MacBook Airs. There are also a number of new features coming to Mavericks like iCloud Keychain, Maps, iBooks as well as updated versions of native apps like Safari. Mavericks will  be available today for free.

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Apple iPhone 5c and 5s biggest launch ever- Tim Cook

Apple CEO Tim Coolk started today's event by talking about iPhone and iOS 7. He said that the iPhone 5s and iPhone 5c launch last month was the most successful iPhone launch yet. He went on to say that over 64 per cent of users have upgrated to iOS 7, the latest and greatest version of the iPhone and iPad OS.