Apple's design leadership in flux

The original iPhone (Photo: Apple)
Apple's iconic design aesthetic, once synonymous with the visionary leadership of Jony Ive, has undergone significant upheaval in recent years. Since Ive's departure in 2019, the company has struggled to maintain a steady design helm. His handpicked successor, Evans Hankey, left in 2022, triggering a mass exodus of key design talent.
The departure of Hankey and her team left Apple with a substantial leadership void. To address this, the company initially placed the entire design team under the purview of Chief Operating Officer Jeff Williams, an unusual move given his extensive responsibilities.