Beats Official! Apple welcomes Beats Music into the fold

The Beats Music acquisition by Apple is now approved and official. Apple welcomed the new division to the family while Beats celebrated the event on their webpage by giving accolades to Apple as a long time musician's instrument and that by joining the fold they hope to add to that legacy. Like Apple and Beats, we can't wait to hear what's next and what this union will create.

Source: Apple

LinkedIn aims to boost site engagement with Newsle purchase

LinkedIn has just agreed to purchase alerts service Newsle for an undisclosed amount in order to boost the ability to track its users outside the website. It would also help users find out what other users are doing on LinkedIn. This acquisition seems in line with LinkedIn trying to bolster users’ engagement with their site.

“For example, knowing more about the people in your network—like when they’re mentioned in the news—can surface relevant insights that help you hit your next meeting with them out of the park,” said LinkedIn spokesman Ryan Roslansky.

Source: CNET

Yahoo to boost online mobile video streaming with RayV acquisition

Yahoo is serious about getting more people to watch content on its portal with its recent acquisition. Online video streaming company RayV will help boost Yahoo’s tech infrastructure when it comes to video distribution, particularly with mobile devices. The move is intended to attract more people to use Yahoo’s Screen portal, which houses videos ranging from original news to content provided by partners such as BuzzFeed, Comedy Central, and Saturday Night Live. Most of the company’s employees will join Yahoo’s R&D center in Tel Aviv, Israel. The terms of the deal have not been disclosed.

It's official, Apple buys Beats for $3 billion, Iovine and Dr. Dre to join Apple

So, the premature celebration a few weeks ago was sort of merited. Apple has bought the Beats Music streaming service as well as Beats Electronics, which makes those insanely popular headphones. The deal cost Apple US $3 billion but aside from the established Beats brand and cache of hipness, they also get two of the most powerful players in the entertainment industry. Rap mogul and pioneer Dr. Dre as well as industry impresario Jimmy Iovine. 

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” It will be interesting to see if the Beats brand will continue or if it will be turned into an Apple product. Hit jump for the full details of this blockbuster acquisition.

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