LinkedIn tests video trends feature to boost engagement

Image: LinkedIn

LinkedIn is treading into TikTok territory with a new feature is testing out on its platform. The social media site encourages users to respond to trending topics with video responses, which is a common feature you see on TikTok and other social media platforms. There will be an "Add to this trend" call to action button to entice users to create their own responses.

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LinkedIn tests AI-generated copy for posts

Image: LinkedIn

LinkedIn is testing a new feature that will let users create posts with the help of generative artificial intelligence. The feature, which is currently available to a limited group of users, aims to make posting on LinkedIn easier and faster.

LinkedIn is a popular platform for professionals to network and showcase their achievements. Many users share career updates, such as promotions, awards, or new projects. These posts can help users build their brand and attract new opportunities. LinkedIn is experimenting with this new feature to assist users in creating posts. 

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LinkedIn rolls out Focused Inbox feature

LinkedIn wants to improve the messaging experience on its platform with its new Focused Inbox feature. It should make it easier for you to find and respond to relevant messages. The feature brings a tabbed experience, where your incoming messages are into Focused or Other categories. You'll get a notification at the top of your LinkedIn Inbox if it's made its way to you.

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LinkedIn gets native post scheduling

LinkedIn has been testing in-app scheduling for months, and now it's finally starting to roll out the feature. To access the feature, you just have to tap on the clock icon beside the post button. You can schedule posts on the platform up to 90 days in advance. That includes posts, videos, and images. Android and desktop users are the first to get access to scheduling, but it's coming to iOS "soon."

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