Apple and Dwayne ‘The Rock’ Johnson make ‘movie’ for Siri

In this weird modern world, we have celebrities who are willing to call a 3 minute and 46 second ad as the “biggest, coolest, sexiest, funnest movie ever.” This is how Dwayne “The Rock” Johnson describes the new ad with Apple called The Rock x Siri: Dominate The Day. It’s basically a four-minute gag showing off how hard The Rock works with the help of Siri, who always seems to be respond without fail to his queries and requests. Now, we wish Siri would actually be that accurate in real life.

Apple shows off Portrait Mode of the iPhone 7 Plus with two new ads

Apple boasts the iPhone 7 Plus's new Portrait Mode, which lets users focus in on the subject while blurring out the background, in two new short ads. One of them is entitled Soul Mate and plays on the importance of our dog's in our lives (as you can see above) and another shows the image of a child in a creek. This feature mimics the "bokeh" effect you can get from DSLR cameras. It makes use of the 56mm telephoto lens found in the iPhone 7 Plus as well as the image signal processor of the smartphone and machine learning techniques to help distinguish the subject in the foreground and those in the background. A depth map of the image from the two cameras is used to help keep the subjects in the photo in focus while blurring out the background. It's not a feature most smartphones can do.

Apple boasts computing capabilities of the iPad Pro in a new ad

Apple wants to redefine your thoughts on their tablets and what their iPad Pro lineup can do with a new ad. Instead of focusing on these being desktop replacements, what they’re boasting off is the versatility of these tablets. The 12.9-inch and 9.7-inch iPad Pro models allow you to use an external keyboard, which you can also put away to doodle on the screen using the Apple Pencil. We’re not sure if this is a convincing enough strategy to get people to put away their laptops and PCs—since tablets can only do so much after all. But it does put in a nutshell the best features the iPad Pro can offer users.

Two new ‘Shot on iPhone’ ads surface, one of them shot in Ontario

Apple takes us to the great outdoors in our backyards with the two new “Shot on iPhone” ads. This time the highlight is on nature and the zoom feature of the iPhone. One of the ads was shot in Greater Sudbury, Ontario. Called “Shot on iPhone by Linda H.” it shows a slow-motion close-up of a chipmunk trying to break into a peanut with the song “Season 2 (Episode 3) by Glass Animals in the background.  The other clip was shot in Tel Aviv, Israel and labeled as “Shot on iPhone by Tim W.” We see an ant carry a leaf fragment across sand with Charlotte Day Wilson’s “Work” playing in the background.

The “Shot on iPhone” ad campaign shows how actual iPhone users make the most of their iPhone cameras (without any special tools or software) while being backed by songs taken from Apple Music.

Source: Apple Insider