Apple's AI push reportedly starts with the iPad Pro

Apple’s Johny Srouji introduces new Mac chips (Photo: Brooks Kraft/Apple)

Apple is accelerating its chip development, with the next-generation M4 set to debut this year in iMacs, MacBook Pros, and Mac minis. The M4 boasts a significantly upgraded Neural Engine, paving the way for powerful new AI features. But there's more: there's a strong possibility the upcoming iPad Pro will also sport the M4, making it Apple's first truly AI-powered device. Bloomberg's Mark Gurman talks about the possibility in the newest edition of his Power On newsletter.

This strategic move aligns with the booming AI trend in tech. By supposedly unveiling the iPad Pro before its June Worldwide Developers Conference (WWDC), Apple can showcase its AI chip strategy without overshadowing other announcements. 

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Apple poised for May launch of new iPads with OLED displays, larger Air model

Photo: Apple

Apple is set to unveil new iPad models in early May, according to Bloomberg's Mark Gurman. These next-generation iPads were initially expected for March or April, but delays in OLED display manufacturing and software development pushed back the launch date.

The highlight of the release is expected to be the new iPad Pro featuring an OLED display, a first for the iPad lineup. Gurman also hints at redesigned Magic Keyboard and Apple Pencil accessories for the Pro line, though specifics remain under wraps.

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Apple's iPad Pro tipped to get a major revamp

Image: MacRumors

Apple's iPad Pro lineup is set for its biggest redesign since 2018, with all-new OLED displays replacing the current LCD technology. The company has reportedly placed an initial order of 8.5 million panels from South Korean suppliers, with Samsung Display handling the roughly 11-inch models and LG Display tackling the larger 13-inch versions. This split suggests Apple anticipates the larger iPad Pro to be slightly more popular, with LG producing 4.5 million panels compared to Samsung's 4 million for 2024.

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Report: Apple won't host event to announce New iPad Pro, iPad Air, and MacBook Air

Photo: Apple

While Apple has a wave of new iPad and Mac hardware on the horizon, including potential releases this month, the company won't be hosting a dedicated launch event.

According to Bloomberg's Mark Gurman, Apple will instead announce the new iPad Pro, iPad Air, and MacBook Air via press releases and online marketing materials, including website updates, videos, and campaigns.

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