Entries in Apple rumours (150)

Wednesday
Sep232026

Apple reportedly postpones new AI-powered device

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As the trend of AI-powered devices seems to be waning, Apple is reportedly pulling back on one of its planned launches. Bloomberg's Mark Gurman reported that Cupertino has supposedly postponed plans to launch an AI pendant, which can be worn as a necklace or pinned on a jacket. The device was said to be conceptualized as an iPhone accessory, with an always-on camera for Siri AI. It would gather the visual data needed by the on-phone assistant. However, always-on cameras are a bit of a hard sell at the moment, so this rumoured postponement does not come as a surprise.

VIA

Wednesday
Sep232026

Apple tipped to be working on screenless fitness tracker

Fitbit Air (Credit: Fitbit, Google)

Apple's next wearable venture might not come with a screen, at least according to Bloomberg. Apple is reportedly developing a screenless fitness tracker, similar to the Whoop band or Fitbit Air. These devices basically look like bracelets but offer similar health tracking through a module hidden or attached to the strap. While this new form factor may be in the tech giant's future, the report says it could take a while to launch, with 2028 as the earliest potential release date.

SOURCE

Sunday
Jul052026

Apple might reuse its iPhone X playbook with the foldable iPhone

Apple

Apple might launch the monikered iPhone Ultra foldable device using the same strategy the company did with the iPhone X launch in 2017. According to TF International Securities analyst Ming-Chi Kuo, the tech giant is expected to unveil the device alongside the iPhone 18 Pro series, but it will go on sale at a later date.

The iPhone X debuted alongside the iPhone 8 and iPhone 8 Plus in September 2017, but was only made available for purchase in November 2017. Kuo forecasts Apple will reuse this strategy for the foldable device as the smartphone will feature components that are much more difficult to manufacture. Kuo said the company might need more time to build its inventory to meet the anticipated demand.

SOURCE | VIA

Wednesday
Apr292026

Apple reportedly stopped Vision Pro development

Via: MacRumors

Apple has reportedly given up on developing its Vision Pro headsets, according to MacRumors. Citing unnamed insider sources, the tech site said the company received an "unusually high" percentage of returns, "far exceeding" any current Apple product. MacRumors noted that only 600,000 units were sold in total.

Even when the company released an updated version of the Vision Pro with a faster M5 chip and a more comfortable band, it failed to capture market interest. The team working on its development have supposedly been transferred to other projects, with the tech giant reportedly pivoting to developing its own version of smart glasses.

SOURCE