Apple's AI push reportedly starts with the iPad Pro

Apple’s Johny Srouji introduces new Mac chips (Photo: Brooks Kraft/Apple)

Apple is accelerating its chip development, with the next-generation M4 set to debut this year in iMacs, MacBook Pros, and Mac minis. The M4 boasts a significantly upgraded Neural Engine, paving the way for powerful new AI features. But there's more: there's a strong possibility the upcoming iPad Pro will also sport the M4, making it Apple's first truly AI-powered device. Bloomberg's Mark Gurman talks about the possibility in the newest edition of his Power On newsletter.

This strategic move aligns with the booming AI trend in tech. By supposedly unveiling the iPad Pro before its June Worldwide Developers Conference (WWDC), Apple can showcase its AI chip strategy without overshadowing other announcements. 

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Apple reportedly acquires French AI startup Datakalab

Image: Datakalab

Apple reportedly acquired Datakalab, a Paris-based startup specializing in on-device artificial intelligence (AI) and computer vision technology. The acquisition, according to French business magazine Challenges, was finalized in December 2023.

Datakalab focused on creating low-power, efficient deep learning algorithms that run directly on devices. This expertise aligns with Apple's rumored plans to introduce advanced AI features in the upcoming iOS 18.

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Apple reportedly accelerates Mac refresh with AI-focused M4 chip

Image: Apple

While the M3 chips in Macs just launched a few months ago, Apple is wasting no time. They're supposedly gearing up for an annual Mac refresh cycle, mirroring their iPhone strategy. According to Bloomberg's Mark Gurman, new M4-powered Macs are on the horizon, arriving later this year.

The M4 chip prioritizes on-device artificial intelligence, requiring significant processing power. Apple plans three variations: a base "Donan" chip, higher-performance "Brava" chips replacing M3 Pro and Max, and a potential "Hidra" for an M4 Ultra (though an M3 Ultra never materialized outside of the company). Notably, this marks the first time all Macs will transition to a new chip generation simultaneously. Previously, some models skipped chip iterations.

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Apple poised for May launch of new iPads with OLED displays, larger Air model

Photo: Apple

Apple is set to unveil new iPad models in early May, according to Bloomberg's Mark Gurman. These next-generation iPads were initially expected for March or April, but delays in OLED display manufacturing and software development pushed back the launch date.

The highlight of the release is expected to be the new iPad Pro featuring an OLED display, a first for the iPad lineup. Gurman also hints at redesigned Magic Keyboard and Apple Pencil accessories for the Pro line, though specifics remain under wraps.

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