Next Apple TV will reportedly not yet support 4K video streaming

If you're waiting for Apple to add 4K support to its TV streaming box, then you might be in for a disappointment. According to a BuzzFeed report, Apple doesn't have plans yet to add 4K video streaming into the features available on the Apple TV. One of their sources familiar with Apple's way of thinking said that 4K is still in its infancy that's why they don't want to invest in it yet. BuzzFeed speculates that Apple might be holding back because the technology is cost-prohibitive as well. 

Source: BuzzFeed | Via: VentureBeat 

ICYMI: Toronto's deadmau5 opens iTunes Festival in London

Toronto's own deadmau5 opened up the iTunes Festival in London. The DJ-producer performed together with Friend Within + Kate Simco and the London Electronic Orchestra to kick off 30 days of concerts. Deadmaus5 is the first Canadian act to open this prestigious event.  His electrifiying performance is available for viewing trough iTunes on Macs, iOS devices as well as Apple TV. Check out this year's impressive list of artists here. Visit: www.itunes.com/festival and join the conversation: @itunesfestival using #itunesfestival. 

Apple TV iTunes Festival promo comes with $25 iTunes Gift Card

A new iTunes Festival promo for Apple TV buyers gets them a $25 iTunes Gift Card for them to purchase music from the festival performers.  So anyone who buys a new Apple TV for $109 will get a $25 gift card to splurge. 

iTunes Extras launches on Apple TV, adds bonus content to hundreds of titles

Just as we reported that Apple TV was falling behind Roku in the US, Apple's unleashed a whole gamut of content available to their puck-like streaming player. Some important information reveals how vital Apple TV really is and after generating $1billion last year, the device brings access to over 85,000 movies worldwide. More importantly, the iTunes Extras announced today will offer the latest blockbusters even before they appear on Blu-Ray or DVD, plus there are other bonues in the form of iTunes special Extras Scenes feature as well as enjoy deleted and alternate movie clips, short films, HD photo galleries; cast, crew, and character information; and other bonus material provided by the filmmakers.

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