Apple expected to launch three iPhone models this fall

Apple is expected to launch three new models of iPhone this fall. A marquee release given this is the 10th anniversary of the iPhone, has Apple doubling down on its offerings. The small but enduring iPhone SE was given more storage a few weeks ago, they added a red iPhone into the colour mix and for next-ge devices, are expected to release two iPhone 7s models (possibly 4.7-inch and a 5.5-inch model) and a more exclusive anniversary edution iPhone with an OLED display which fits the screen resolution of a larger iPhone Plus in a smaller iPhone body.

Other expectations are the integration of a possible glass-based Touch ID button that replaces the Home button and a horizontal camera array which is designed for AR (Augmented Reality), and Apple is considering various materials and treatments ranging from a curved glass design that is reminiscent of the original iPhone as well as aluminium and stainless steel reinforced frames. 

There's a lot at stake for Apple in this particular launch since the iPhone's general look has remained unchanged for three generations. While the company has improved performance, battery life, added water resistance and still has arguably the best cameras on smartphones, most of the changes have been around the addition of new colours. 

Source: Bloomberg

iPhone 7 and 7 Plus coming in (PRODUCT) RED versions on March 24

Apple's just lauched the first iPhone's that feature exclusive (PRODUCT) RED colour variant. The iPhone 7 and iPhone 7 Plus will be available on March 24 in aluminum red colours. The new iPhone variants have been released to commemorate Apple's involvement in the (PRODUCT) RED non-profit which has raised AIDS awareness. Since it was founded in 2006, (RED) has generated more than $465 million for the Global Fund, with more than $130 million from Apple alone.

Tim Cook, Apple’s CEO says that “the introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

Click to read more ...

Apple's App Store now showcases Indie Games

The App Store now that serves as an ongoing portal for new and favourite indie titles. The App Store is highlighting key indie games and developers driving innovation on our platform, communicate how we help these developers reach news audiences, and what our editors look for in their selections.

This is a great way for lesser known titles, new developers and exciting new games to gain some attention and have their own place in the App Store. Carefully maintained by Apple's editorial team, the App Store is a platform that enables both large scale established franchises like Mario and Pokémon to reach new audiences worldwide; while at the same time offering creative developers of all sizes, from all corners of the globe like Ustwo in England to Ironhide in Uruguay, access to the same tools and same audiences.

Apple highlighting Message's sticker feature in latest ad

Apple put a lot of effort in expanding the functionality of its Message app. One of the stickiest features of iOS and macOS, Messages offers quick messaging via text, voice as well as various visual effects, stickers and other animations. Apple is once more reminding users that Messages has an almost limitless range of expression through stickers, there's even a sticker store within the app. The Sticker Fight video above shows just how expressive these animated stickers can be. While they are not for everyone, they do convey feelings and thoughts quite effectively. Also, the Family Guy stickers look hilarious.