Apple celebrates iPhone appreciation with new series of ads

iPhone is Apple's most important and profitable product, it is also the nerve-centre of various expanding ecosystems (i.e. HealthKit, watchOS, CarPlay, AirPlay, HomeKit). The latest series of ads titled 'If it's not an iPhone," celebrate iPhone ownership while possibly shooting missives at some rival devices that have copied aspects of the iPhone's look and feel. The new ads have a slick yet playful vibe, reminiscent of the classic iPod advertisements of years past.

Source: Apple

First Apple-designed packaging for third-party peripherals shows up at stores

There's a huge ecosystem of Apple and Mac peripherals ranging from MacBook cases to external hard drives and docking solutions to an endless assortment of iPhone and iPad cases, battery solutions and add-ons. Few of these products are lucky to be selected by Apple to be featured in the Apple Retail Store displays. 

Apple has apparently redesigned the packaging for many of these products so that they look more pleasing and also represent the products more accurately. There's a certain familiar Apple-ness to the way the above products are represented. 

Source: 9to5Mac

Microsoft Office 2016 for Mac is now available to Office 365 commercial customers

Office 2016 for Mac, which inlcudes Microsoft Word, Excel, PowerPoint and OneNote is available for Office 365 consumer and commercial customers in 139 countries and 16 languages starting today! Featuring the familiar ribbon interface and powerful task panes, Office 2016 for Mac users will appreciate the integration of capabilities like Full Screen view and Multi-TouchTM gestures. Now with full Retina display support, Office documents look sharper and more vibrant than ever.

Based on feedback from the Mac Office community, Office 2016 for Mac delivers an improved cloud connected experience. Office 2016 for Mac has a familiar look and feel and works with Office for Windows, iOS, Android and Office Online.

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Here's the funny 'Backstage' video shown at the opening of WWDC 2015

Apple's WWDC is all but wrapped up for the year but the company kicked off the week with a Keynote on Monday and to kick off that Keynote, they showed a hilarous video starring SNL's Bill Hader (with various cameos by notable comedians). Apple finally released the video which is an ode to developers and also makes light of what goes into a great presentation, and what doesn't.

Source: Apple via YouTube