Apple focuses on what iPad can do in new series of ads

iPad is still the leading tablet in the market and continues to expand possibilities and functionality with new apps, features and extensions of everyday activities. Apple's put up a new section titled "Everything Changes with iPad," which has subsections on cooking, learning, small business, travelling and redecorating with iPad which each highlight different apps and features that make the iPad one of the most versatile and easy to use technologies out there right now. Check it out here.

Earth Day takes centre stage at Apple.ca and Retail Stores

Apple has increasingly put its focus on the environment and improving the various ways it impact's the earth through a number of initiatives ranging from renewable energy in its data centres to reducing the use of non-biodegradable and poisonous materials in its products.

As part of Earth Day, many Apple Retail Stores will focus on this with themed t-shirts for associates as well as prominent Earth Day green treatments of the Apple Logo. Apple is showing that with great power and influence, comes the need for greater consciousness and an applied commitment to improving the world's environment

Emerging Filmmakers use iPad to Create & Shoot at HotDocs Film Festival

HotDocs Film Festival is North America's largest documentary film festival, conference and market. It presents it's 22nd annual edition from April 23- May 3, 2015 in Toronto. Over 210 documentaries from around the world will be screened to the public as well as international delegates in the film industry. Hot Docs also includes a hefy roster of industry conference sessions and events.

Click to read more ...

Apple's ResearchKit made available today to medical researchers

Apple has made the ResearchKit framework available to medical researchers starting today. This potentially groundbreaking platform can speed up the way medical research is carried out exponentially as well as quickly help medical researchers target specific problems while getting samples and input from patients and participants much faster.

Click to read more ...