Apple buys media analytics company Semetric

Apple just purchased media analytics company Semetric which owns Musicmetric tracking service. The company can track music sales, downloads, social networking stats for various artists and labels. Musicmetric also partnered with eminent streaming service Spotify to integrate data gathering for subscribers. Apple purchases a variety of smaller companies for various reasons, be it technology or personnel as well as integration into existing projects. The Semetric purchase is seen as a component to Beats Music, which Apple acquired last year and which many are expecting to be relaunched in 2015.

Source: The Guardian via  Macrumors

Selfish is a new iOS storytelling and sharing app

Selfish is a new interest-based platform storytelling app that gives the users easy but powerful controls over who sees what.

People love to share their important moments, the experiences that matter and the ongoing interests in their lives, but often that thread gets lost in today’s timelines,” says Moody Fayed, Cofounder and President of Selfish.  

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Apple stores now display art made with Apple products

Apple first launched it “Start Something New” campaign online to show off art created with the use of company’s products and third-party apps. Now, they’re bringing the experience to retail stores as well. This campaign is said to be a first for Apple. As they’ve never done something that spanned both website and retail stores and it isn’t focused on their products as much as it focuses on its hardware, software, and third-party apps.

"Every piece in this gallery was created on an Apple product," the company has said. "Every brushstroke, every pixel, and every frame of film was brought to life by talented Apple users from around the world. As you explore their work, we hope it inspires you to create something new."

Source: Storeteller | Via: Apple Insider

The Apple Beat: Apple's Year in Review

By Gadjo Cardenas Sevilla

2014 was a momentous one for Apple. The company ramped up its leadership with a number of of key personnel, made its biggest ever acquisition with Beats and showed they were ready to compete in the supersized-smartphone  and wearables space by releasing the iPhone 6 Plus as well as previewing the Apple Watch. 

It was definitely CEO Tim Cook’s landmark year as Apple leader, the Apple Watch was the first new product category he launched and the event and succeeding hype and interest over the Apple Watch and what it can offer was notable. 

Apple also updated most of its product lines. It introduced a game changing 27-inch iMac that offers an industry leading 5K display, the first for a desktop (or commercially available monitor) anywhere. 

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