Tim Cook: " We pave the sunlit path toward justice together, brick by brick. This is my brick."

I will personally continue to advocate for equality for all people until my toes point up.- Tim Cook 

Apple's CEO Tim Cook penned a very personal and insightful editorial titled "Tim Cook Speaks Up." In his editorial, Cook discusses his pride in being a gay man and how this has made him more empathetic and aware of issues that minorities deal with. Cook writes, "While I have never denied my sexuality, I haven’t publicly acknowledged it either, until now. So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me." Cook's letter is worth a read, it serves as a rare call for everyone to, as Cook says, "inspire people to insist on their equality." Check out the piece here.

Source: Bloomberg Businessweek

iOS 8 adoption now over 50 per cent 6 weeks after launch

Despite a somewhat rocky start, Apple' iOS 8 mobile OS has hit the 50 per cent adoption rate across users after 6 weeks. Launched together with the iPhone 6 and iPhone 6 Plus almost a month ago.

iOS 8 installed base as of Oct. 27 is on 52 per cent of devices registered through the App Store. Apple announced the findings on its developer webpage. iOS 8 is the biggest change in look, and more importanly, in functionality in seven years. iPhone and iPad users are usually quick to update to the latest versions of the OS since Apple makes the updates easily available and because many benefit from some of the new features present in the latest hardware. 

Source: Appleinsider

Apple launches 27-inch iMac with Retina 5K display starting at $2,749

Apple today unveiled a 27-inch iMac with Retina 5K display, featuring 14.7 million pixels, the new iMacs feature the latest quad-core processors, high-performance graphics, Fusion Drive and Thunderbolt 2 technologies. The iMac with 5K Retina Display is available today with a 3.5 GHz quad-core Intel Core i5 with Turbo Boost speeds up to 3.9 GHz, AMD Radeon R9 M290X graphics and a 1TB Fusion Drive for a suggested retail price of $2,749 (CAD)

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Apple earns 'world's most valuable brand,' accolades for second year in a row

Apple is the world's most valuable brand according to Interbrand's "Best Global Brands" report for 2014. The iPhone and Mac maker beat out tech competitor Google as well as IBM, Samsung, GE and even Coca-Cola. Apple's innovation in various areas including its upcoming Apple Watch, Apple Pay mobile payments system and its new iPhone 6 line have contributed to an overall positive valuation for Apple.

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