Apple hires former social media head at Nike

It seems like Apple is looking to boost its social media presence with its latest hire. The Cupertino-based tech giant has just hired the former social media head of Nike and Burberry, Musa Tariq. He was most recently the global senior director of social media and community, digital brand for Nike from 2012 to this year. And he was with Burberry from 2009 to 2012 and served as the global director for digital marketing. He became the head of the social media accounts of Burberry in 2011, which was run by Angela Ahrendts, the current retail chief of Apple. Perhaps, Apple is looking to step up its presence on the different social networking sites, particularly since there are no official Twitter or Facebook accounts for the Apple brand itself.

Source: Mashable

Beats Official! Apple welcomes Beats Music into the fold

The Beats Music acquisition by Apple is now approved and official. Apple welcomed the new division to the family while Beats celebrated the event on their webpage by giving accolades to Apple as a long time musician's instrument and that by joining the fold they hope to add to that legacy. Like Apple and Beats, we can't wait to hear what's next and what this union will create.

Source: Apple

Apple to flip the switch on its own Content Delivery Network resulting in faster transfers

Apple has reportedly flipped the switch on its own CDN which means it can more quickly and efficiently deliver files to iOS and Mac users running Apple cloud services or accessing any of the conten from iTunes or the App Store.

Apple has historically relied on CDN's like Akamai but is now renting bandwith from various ISPs in order to speed up various transfers. This means Apple customers should experience faster downloads, software updates, backups and file transfers. This also bodes well for the upcoming iOS 8 and OS X Yosemite releases which will rely heavily on cloud transfers for their continuity features.

Source: Streamingmediablog

Preview: Mac OS X Yosemite Public Beta

By Gadjo Cardenas Sevilla 

One year after what looked to be a massive revamp in look, feel, user experience and naming convention, Mac OS X has undergone and even more dramatic and comprehensive makeover with Mac OS X Yosemite. 

While expected to ship in the fall, there’s currently a Public Beta version of Yosemite available to interested beta testers who are welcome to join Apple engineers and developers in experiencing, testing and fine tuning this most innovative of operating systems. Hit jump to read my first impressions of this new OS.

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