Apple's back to school promo gives a $110 gift card with every new Mac

Anyone buying a new Mac for back to school by September 9 will receive a $110 gift card from Apple for use on accessories, apps, music or movies to complement their new device. This is in addition to education pricing, which is in effect for students with valid IDs.

Apple readies to roll out HealthKit solution to Medical Professionals in U.S.

Apple has started rolling out its HealthKit solution to medical professionals in the U.S. by setting up collabortions with major medical centers like Mount Sinai, Cleveland Clinic, Johns Hopkins, and Allscripts to use the new system. 

The Health app and Healthkit development kit are part of the improvements coming to iOS 8 this fall. Ideal for tracking patient's data like blood pressure, pulse, and weight, HealthKit can revolutionize patient monitoring and care and possibly even alert healthcare professionals if a sudden or unexpected drop in patient's vitals is recorded. The Health app integrates information captured by various sensors in wearable devices and silos them into one dashboard. Launched at the Worldwide Developers Conference in June, Health and HealtKit are two technologies that have led many to believe that Apple is developing its own wearable device.

Source: Reuters. 

Apple hires former social media head at Nike

It seems like Apple is looking to boost its social media presence with its latest hire. The Cupertino-based tech giant has just hired the former social media head of Nike and Burberry, Musa Tariq. He was most recently the global senior director of social media and community, digital brand for Nike from 2012 to this year. And he was with Burberry from 2009 to 2012 and served as the global director for digital marketing. He became the head of the social media accounts of Burberry in 2011, which was run by Angela Ahrendts, the current retail chief of Apple. Perhaps, Apple is looking to step up its presence on the different social networking sites, particularly since there are no official Twitter or Facebook accounts for the Apple brand itself.

Source: Mashable

Beats Official! Apple welcomes Beats Music into the fold

The Beats Music acquisition by Apple is now approved and official. Apple welcomed the new division to the family while Beats celebrated the event on their webpage by giving accolades to Apple as a long time musician's instrument and that by joining the fold they hope to add to that legacy. Like Apple and Beats, we can't wait to hear what's next and what this union will create.

Source: Apple