The Apple Beat: WWDC 2014 pre-show buzz is in the air

Text and photos by Gadjo Cardenas Sevilla

San Francisco, CA: We're a day away from what promises to be a huge Apple WWDC (World Wide Developer's Conference). The area around the Moscone Center is already abuzz with excitement as the familiar white Apple logo covers the steel and glass façade of this storied building.

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It's official, Apple buys Beats for $3 billion, Iovine and Dr. Dre to join Apple

So, the premature celebration a few weeks ago was sort of merited. Apple has bought the Beats Music streaming service as well as Beats Electronics, which makes those insanely popular headphones. The deal cost Apple US $3 billion but aside from the established Beats brand and cache of hipness, they also get two of the most powerful players in the entertainment industry. Rap mogul and pioneer Dr. Dre as well as industry impresario Jimmy Iovine. 

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.” It will be interesting to see if the Beats brand will continue or if it will be turned into an Apple product. Hit jump for the full details of this blockbuster acquisition.

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The Apple Beat: A week away from WWDC 2014, let the games begin

Image from MacRumors.comBy Gadjo Cardenas Sevilla 

Apple's yearly World Wide Developer's Conference is taking place next week in in San Francisco. Over 5,000 developers and partners are expected to come to the Moscone West conference centre to learn more about Apple's plans and products for the coming year and you can believe that the rest of the world will be watching.

Mostly focused on upcoming software builds, namely the next version of iOS and its desktop counterpart OS X, Apple's used WWDC as a launching pad for notable hardware products, some of which are available for purchase right after the keynote and others are offered as a sneak peek, just like the redesigned Mac Pro was last year.

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Apple's new 'Verse' iPad ad focuses on the joy of travel

Apple's new addition to its "What will your verse be?" series of ads will appeal to travelers who are shown just how useful an iPad Air can be in enjoying, capturing, and sharing various moments and experiences we encounter in our travels. Featuring travel writer Cherie King, who was born with no hearing in both ears but who can use the iPad Air as an extension of herself. This is a great, inspiring ad that shows just how technology can be put at our disposal.