Mac Pros coming at the end of the year, starting at $2999

Apple is bringing the Mac Pro to market before the end of the year and it will have a starting price of $2999. This is remarkable for a product that defines the cutting edge of processing tehcnology. Offering up to 12 cores of processing power and dual GPUs plus all solid state and high-bandwidth pipeline for blazing fast performance and video editing in full 4K reslution. Apple is pricing the Mac Pro starting at $2999.

Google's Chromecast App now available in Canadian App Store and Google Play

This may be an indicator that the Chromecast is soon on its way to Canada for real. The supporting apps for smartphones and tablets are now avallable on the Apple App Store as well as Google's Play Store. These apps enable interaction with the Chromecast device and allow users to wirelessly  push YouTube, NetFlix and in the case of Android, Google Play TV and Movie content to any connected HDTV. Canadians who wanted to use their US-bought Chromecast devices could download a .apk file from the Internet to get it to work. Chrome browsers on Macs, PCs and mobile devices can also push content to Chromecast by way of a browser plugin. Check out our full review of the Chromecast here.

Source: MaximeJohnson/techno

The Apple Beat: Apple's newfound focus on fashion makes sense

Burberry CEO Angela Ahrendts is coming to Apple next year as Senior Vice President, Retail and Online StoresBy Gadjo Cardenas Sevilla

Burberry, Yves-Saint Laurent, Nike. These are some of the most enduring brands in fashion and lifestyle. industries that generate billions of dollars by setting trends and by creating products that people might not really need, but are so desirable that lots of people want. Apple's recently hired key personnel from these fashion-forward companies and as this will likely help Apple as it moves forward as not just a consumer electronics and computing powerhouse but as a lifestyle brand.

Click to read more ...

Apple sends invites to Oct. 22 event in San Francisco

By Gadjo Cardenas Sevilla

As per invitations arriving to some media outlets, Apple is planning another event next Thursday, October 22 in San Francisco.

The colourful invitation states "We still have a lot to cover." Looking at the October event from last year, we saw new iPad minis, new 4th Generation iPad with Retina Displays, new Mac Minis and new iMacs. This year's event is expected to be an iPad focused event but there's a lot more to expect from Apple including OS X Mavericks and the new Mac Pro. Some rumours are pinning down updated MacBoo Pros with Retina Display (likely sporting the new 4th Generation Intel Core processors from the Haswell line).

Canadian Reviewer will be covering the event live in San Francisco next week, so stay tuned for exclusive reports, video and images from the Apple event.