Apple releases iOS 7 beta 4 to developers

Apple today has quietly released iOS7 beta 4 for developers, bringing "bug fixes and improvements” to the iPhone, iPad, and iPod Touch. 

Although I haven't gone hands-on with the new OS, I hear that each new update brings more improvements infunctionality and core usability in preparation for its suspected official launch in September. 

If you haven't yet updated, grab the OTA on your UDID approved device now.

[via MobileSyrup]

The Apple Beat: Leaks and cases pointing to low-cost iPhone mounting

By Gadjo Cardenas Sevilla

There's been a consistent stream of leaked photos pointing towards an upcoming low-cost iPhone, presumably to compete in emerging markets as well as offer users a cheaper alternative to the popular but premium iPhone 5. The latest is a photo from the WeiPhone Forums that show plastic cases for an iPhone 5C. The "C" may stand for colour or consumer as it has been rumoured that the plastic enclosures of this device will be available in various colours aside from black or white.

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Apple celebrates 1 Billion podcast subscriptions

Apple's iPod and iTunes revolutionized how music was purchased and enjoyed but another bi-product of this ecosystem was the profilferation of podcasts, which are audio broadcasts distributed online for anytime access. Apple is celebrating one billion podcast subscriptions.

To mark this special ocassion Apple is highlighting some of the most popular podcasts of all time, as well as a collection of captivating new shows.

 Some additional information regarding podcast content in iTunes

• Over 250,000 podcasts are available on iTunes, offering podcasts in over 100 languages

• More than 8 million episodes of audio, video, enhanced audio and documents are available to customers

• Podcasts are available to customers in the 155 countries 

• Podcasts are available with the Podcasts app for iPhone, iPad and iPod touch or on Apple TV, Mac or PC

Apple acquires Toronto-based Locationary

In a move to bolster it's location services across devices, Apple has reportedly purchased Toronto-based location data and crowdsourcing startup Locationary. Locationary uses a large data exchange platform and crowdsourcing to constantly gather, merge and verify data and geographic points for local businesses. It will be interesting to see how these services will enrich the iOS and Mac mapping experience moving forward.