Watchmakers easing into smartwatch and fitness tracker market with a sense of style

By Gadjo Cardenas Sevilla

Two years ago, almost every smartphone or PC company had some sort of smartwatch in the market. The Apple Watch, a veritable latecomer to the segment, had yet to define its area of focus (something that's happened only in Q3 this year with watchOS 3 and Series 2 devices). 2016 saw smartwatch sales fall by up to 51 per cent according to some sources and various companies who were gung-ho on wearables have pulled out entirely.

This has made it possible for traditional watchmakers to move into the market but they have changed things up a bit by focusing on style and convenience over technological prowess. We now see companies like TAG-Heuer has a connected premium smartwatch, HP has teamed up with Movado, Michael Bastien, Tommy Hilfiger, Coach, Hugo Boss and Scuderia Ferrari to engineer various lines of fashion-first smartwatches that are aimed to entice traditional watch lovers.

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Overview: PlayStation VR

By Gadjo Cardenas Sevilla

PlayStation’s take on the Virtual Reality (VR) experience is a notable ‘tweener’ solution that sits right in between the high end tower-hungry PC-based rigs like Oculus Rift and the more popular HTC Vive and the smartphone-powered VR experiences like Google Daydream and Samsung’s Gear VR. 

The great thing about PlayStation VR is that if you already own a PS4, you’re halfway there. The addition of the VR Headset, controllers, camera and connector box is all you need to jump head first into the immersive and awe-inspiring VR experiences.

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WIND mobile rebrands, is now known as Freedom Mobile, forms new LTE network

WIND Mobile, which was one of the challengers to the 'Big Three' wireless carrier oligopoly in Canada, announced that it has rebrandred as Freedom Mobile with,  "a renewed promise to deliver affordable wireless to value-conscious Canadians."

"As WIND Mobile, we built a strong foundation of more than a million customers," said CEO Alek Krstajic. "And as Freedom Mobile, we are reaffirming our commitment to them and to the core principles of our business – value, transparency and fairness."

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Video: See the opening of the first Canadian Google Shop

By Gadjo Cardenas Sevilla

Janell Fischer, Director of Global Retail Design for Google Inc. cut the ribbon today at the first Canadian Google Shop at the Best Buy Experience Store in Heartland Centre in Mississauga, Canada. 

 Comprised of nearly 700 square feet, Google's new shops are a reflection of the Google hardware brand in a retail space. Even the smallest detail, from the use of curved edges to the hand-picked colour palette, evoke a warm, inviting and playful feel. The shop is fully programmable, meaning its layout can evolve and change as Google’s products do.

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