Meta tests trending topics on Threads

Image: Meta

Meta is currently testing a new feature on Threads designed to keep users informed about trending conversations on the platform. CEO Mark Zuckerberg announced that the app has initiated trials for "today's top topics" within the United States. According to Meta, these topics will be visible in search results and interspersed throughout the For You feed within the app.

Adam Mosseri, the head of Instagram, clarified that specific trends will be identified by AI algorithms based on current user engagement. Notably, Threads will include trending topics related to politics and elections, despite Meta's recent decision to limit the recommendation of political content unless users opt in. However, Meta has confirmed that this restriction will not apply to the trending feature, stating that political topics are permissible unless they violate Community Guidelines or other integrity policies.

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Threads is preparing a trending topics feature

Image: Alessandro Paluzzi

Threads is developing its version of trending topics. Instagram head, Adam Mosseri, has officially confirmed in a recent post that the Threads team is actively working on integrating a new feature focused on "surfacing trends." This addition is set to enhance user engagement and keep the platform dynamic.

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You can finally delete your Threads account without deleting your Instagram profile

Meta

Meta has recently made some changes to Threads. One of the new features is the ability to delete your Threads account without affecting your Instagram profile. You can do this by going to Settings -> Account -> Delete or deactivate profile in the Threads app. 

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Threads lets you tag Instagram users that aren't on the app yet

Anuj Ahooja

Instagram has introduced a new feature for Threads that lets you tag Instagram users who are not on Threads yet. You can follow them and get their updates when they join Threads. The screenshot above, shared by Anuj Ahooja, shows how it works. You can tag an Instagram user who has not set up a Threads profile, and the tag will appear with an Instagram icon, not the usual @ sign. This way, you can follow them before they join Threads and stay connected with interesting users. You can also access their Instagram profile by tapping on the tag, creating more integration between the two apps.

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