Search Ads come to the Apple App Store in Canada

Apple announced today that Search Ads are now available to the App Store in Canada, Mexico and Switzerland, raising the total to seven countries.

Canadian developers today can create campaigns to promote their apps at the top of search results on the App Store for iPhone and iPad. Ads go live in these new markets on October 17 from 1:00 p.m. EST/ 10:00 a.m. PDT, and first time advertisers can try Search Ads for free with a $100 USD credit.

Search ads are an efficient and easy for developers of all sizes to help users discover their app on the App Store for iPhone and iPad. We launched search ads a year ago in the U.S. App Store, creating another point of discovery for developers of all sizes, while complementing a user’s search experience

Yahoo and Google try out search partnership

After revising its 10-year partnership with Microsoft, Yahoo is testing the waters with Google search ads in some of its desktop and mobile queries. Google and Yahoo won’t talk about the specifics of its arrangement but according to Yahoo they work with other search providers from time to time to “create the absolute best experiences for Yahoo users.”

The revised deal of Yahoo and Microsoft allows them to get help from other providers for up to 49 percent of its search results. Google wanted to provide Yahoo with search ads back in 2008 but the plan was axed by U.S.’s Justice Department because it could deny “consumers the benefits of competition.” It hasn’t been made clear if the companies have cleared things with the agency yet.

Source: Engadget