LinkedIn tests video trends feature to boost engagement

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LinkedIn is treading into TikTok territory with a new feature is testing out on its platform. The social media site encourages users to respond to trending topics with video responses, which is a common feature you see on TikTok and other social media platforms. There will be an "Add to this trend" call to action button to entice users to create their own responses.

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Report: Amazon makes last-minute bid for TikTok

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Amazon has reportedly submitted a last-minute bid to buy TikTok. This rumoured proposal comes as the social media site faces an April 5th deadline for its Chinese parent company ByteDance to divest its ownership to avoid a ban in the US. However, The New York Times reports that the parties involved in the deal don't seem to be taking the online retailer's bid seriously. Other rumoured parties interested in buying or investing in TikTok include Oracle and Blackstone.

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TikTok Accelerator Program for Indigenous Creators Returns

The TikTok Accelerator for Indigenous Creators, presented by the National Screen Institute, is back for its fourth year.

 Applications for this year's program are officially open today and the platform has announced a 650% expansion, growing participation from 40 to 300 Indigenous creators! The program is free and open to SMBs and creators who self-identify as First Nations, Inuit and Métis. The deadline to apply is Friday, October 18, 2024 at 11:59pm Central Time on the National Screen Institute's website.

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Adobe Express now features TikTok's music library

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Calling all TikTok creators! Adobe Express just made it even easier to create viral-worthy videos with the integration of TikTok's massive music library. This free update to the mobile app streamlines your workflow, eliminating the need to switch between apps for music selection.

With over a million trending tracks and sounds at your fingertips, you can experiment and find the perfect fit for your video without ever leaving Adobe Express. This goes beyond simply adding music—it's about staying on top of trends and reaching the TikTok Front Page. The integration includespopular hits and soundbites, allowing you to create truly relevant content that resonates with your audience.

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