WWDC 2017: Apple redesigns App Store

San Jose, CA- Apple has redesigned the user interface of their App Store, which serves as the starting point for many app searches. Designed around making apps more discoverable the new App Store also highlights Games, which is the leading category.

The redesigned App Store is packed with original stories and editorial, updated daily in a new Today tab, as well as new Games and Apps tabs. Apple wants to offer compelling stories, in-depth interviews, helpful tips and collections of must-have apps and games will showcase Apple’s unique perspective and aim to inform, help and inspire users.

App Store customers have now downloaded more than 180 billion apps and Apple has paid out over $70 billion to developers since the store launched in 2008, making it the most vibrant software marketplace in the world. More than 500 million unique customers visit it every week.

WWDC 2017: iPad Pro gets demoed in video with iOS 11's new features

By Gadjo Cardenas Sevilla

San Jose, CA - iOS 11, which will come as a free upgrade to iOS devices this fall, brings a lot of iPad specific functionality that make Apple's tablets more sensible PC replacements or, at least, approximate familiar use cases. 

The video above shows an iPad Pro using multiple item drag and drop, the new Files application that brings a file system to iOS. These features will change the way we work on iOS and on the iPad and are sure to gain popularity with enterprise users and professionals making the iPad Pro their primary computing device.

WWDC 2017: iPad Pro line gets new 10.5-inch model, specific iOS 11 features

By Gadjo Cardenas Sevilla

San Jose, CA - Fans of the iPad Pro line had much to rejoice for during today's WWDC Keynote where a new 10.5-inch model was announced replacing the 9.7-inch iPad Pro and adding 20% more screen real estate. The new iPad Pros boast the most advanced displays Apple has ever made with a new technology that delivers refresh rates of up to 120Hz for fluid scrolling, greater responsiveness and smoother motion content. With ProMotion, Apple Pencil is even more responsive with an industry-best, 20-millisecond latency for even more fluid and natural drawing. 

iPad Pro boasts performance that matches and surpasses many PCs. Apple's provided a 64-bit A10X Fusion chip, a six-core CPU and 12-core GPU that can deliver up to 30 percent faster CPU performance and 40 percent faster graphics performance than the industry-leading A9X chip, while lasting 10 hours on a battery charge. 

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Apple Store is down pointing to certain hardware announcements at WWDC 2017

By Gadjo Cardenas Sevilla

San Jose, CA - Good news for anyone hoping for new Apple hardware announcements coming today from Apple's WWDC (World Wide Developers Conference) here in San Jose. The online Apple Store is down, this is usually a sign that we can expect some product refreshes (at the very least) or, more likely, some new product announcements and possibly a new category or two. 

WWDC is primarily an ecosystem and developer conference, Apple announes various new technologies and tools and shows examples of what is coming next to iOS, macOS and various peripheral ecosystems. We've seen minor hardware announcements in the past like the new MacBook Pros or the Mac Pro, however this year will likely be different. Apple hasn't had a hardware event since Septemeber's iPhone 7 and Apple Watch event which also brought new MacBook Pros with Touchbars. While the iPad received a rather quiet update (and drop in price) early this year, the iPad Pro hasn't seen a notable refresh in a while. That might change today as Apple showcases iOS 11 and more pro-focused functionality from its tablet line. Stay tuned!