CES 2026: L’Oréal introduces infrared multi-styler to combat heat damage

Source: L'Oreal

L’Oréal officially introduced the Light Straight + Multi-styler, a next-generation hair tool designed to end the trade-off between high-performance styling and hair health. Unveiled at CES 2026, the device utilizes patented infrared light technology to style hair at significantly lower temperatures than traditional irons, addressing a major consumer concern: a 2024 US consumer study by the company revealed that 58% of women attribute their hair damage to heat exposure.

Unlike standard straighteners that often exceed 400°F or 204.44°C—a heat level that can damage hair keratin—the Light Straight + Multi-styler features glass plates that never exceed 320°F or 160°C. By using near-infrared light to penetrate deeply into the hair fibre and reshape internal hydrogen bonds, the tool protects the hair’s cuticle while delivering results. According to L’Oréal’s instrumental tests, the device styles three times faster and leaves hair two times smoother than leading premium competitors.

The multi-styler also marks a leap forward in beauty tech by incorporating machine learning and smart sensors. These internal algorithms adapt to a user's specific hand gestures in real-time, allowing for a personalized experience whether the user is straightening, smoothing, or curling. This launch completes a new light-based styling routine for the brand, joining the Airlight Pro infrared dryer introduced in 2024.

Research and development are expected to wrap up by the end of 2027, with a global launch date and official pricing to be announced on loreal.com in the future.

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