Apple reportedly accelerates Mac refresh with AI-focused M4 chip

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While the M3 chips in Macs just launched a few months ago, Apple is wasting no time. They're supposedly gearing up for an annual Mac refresh cycle, mirroring their iPhone strategy. According to Bloomberg's Mark Gurman, new M4-powered Macs are on the horizon, arriving later this year.

The M4 chip prioritizes on-device artificial intelligence, requiring significant processing power. Apple plans three variations: a base "Donan" chip, higher-performance "Brava" chips replacing M3 Pro and Max, and a potential "Hidra" for an M4 Ultra (though an M3 Ultra never materialized outside of the company). Notably, this marks the first time all Macs will transition to a new chip generation simultaneously. Previously, some models skipped chip iterations.

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Apple poised for May launch of new iPads with OLED displays, larger Air model

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Apple is set to unveil new iPad models in early May, according to Bloomberg's Mark Gurman. These next-generation iPads were initially expected for March or April, but delays in OLED display manufacturing and software development pushed back the launch date.

The highlight of the release is expected to be the new iPad Pro featuring an OLED display, a first for the iPad lineup. Gurman also hints at redesigned Magic Keyboard and Apple Pencil accessories for the Pro line, though specifics remain under wraps.

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Apple already eyes M4 chip for future MacBook Pro

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Apple recently equipped the new MacBook Air and the latest MacBook Pro lineup with the M3 chip, boasting 3nm technology akin to the iPhone 15 Pro's A17 Pro chip. There are also the M3 Pro and M3 Max variants catering to high-performance needs in the MacBook Pro. However, the whispers of the next generation are already swirling. 

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Report: Apple won't host event to announce New iPad Pro, iPad Air, and MacBook Air

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While Apple has a wave of new iPad and Mac hardware on the horizon, including potential releases this month, the company won't be hosting a dedicated launch event.

According to Bloomberg's Mark Gurman, Apple will instead announce the new iPad Pro, iPad Air, and MacBook Air via press releases and online marketing materials, including website updates, videos, and campaigns.

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