Apple's full-page Earth Day advert jabs fun at copycat competitors

Apple has followed up yesterday's video and section on its commitment to the environment with a full-page ad in newspapers. This time around, Apple found time to take a jab at competitors who have copied its ideas and products like Samsung. Using the same image of solar panels but with the headline "There are some ideas we want every company to copy." Apple and Samsung are currently in a court battle over various patent infringement cases. The gist of the advertising is that Apple would like to see other technology companies commit towards l;esseing their impact on the environment. An area where Apple now leads the industry.

Source: Macrumors

Apple's 'Better' video kicks off company-wide commitment to the environment

As we approach Earth Day, Apple has put out information of how they are leading the charge towards caring for the evironment in the Environmental Responsibility section of their website. Starting off with a video above, narrated by CEO Tim Cook, Apple has revealed the various company-wide steps they have successfully taken to reduce their impact on the environment. Some examples of this are reducing the amount of packaging that goes into their products, having a new manufacturing facility that runs 100% on renewable energy, data centers that are powered by the sun and wind, and updated recycling program at Apple Retail Stores as well as eliminating toxins from products and processes.

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The Apple Beat: Wearables and the Nike Connection

By Gadjo Cardenas Sevilla

The wearable market is shaping up, albeit in a scattered and non-standard fashion and many believe that it is just a matter of time before Apple dives into this emerging sector of consumer technology. Nike, which has long been allied with Apple, (and which Apple CEO  Tim Cook has served as board member for close to a decade now), is said to be abandoning its Fuelband line to focus on software.

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Apple's (product) RED contributions weigh in at US $70 million

One of Apple's most high-profile charities is the (product) RED initiative which was started by U2 frontman Bono to raise awareness and funds to help eliminate HIV/AIDS in Africa. Since it's involvement in 2006, Apple has raised more money than any other company for (RED).

Apple has been selling various (RED) themed devices and accessories to raise awareness and funds for the charity. More notably, Apple's Jony Ive and his friend designer Marc Newson teamed up to create a bevy of limited edition products for the charity including a one-of-a-kind Mac Pro and gold Apple EarBuds as well as a rare Leica camera. The $70 million raised by Apple is the largest contribution by any one entity to the initiative.

Source: MacRumors