LEGO expands interactive 'Smart Play Star Wars' lineup

Source: LEGO

The LEGO Group kicked off the Nuremberg Toy Fair by expanding its Smart Play ecosystem with five new Star Wars sets, bridging the gap between physical bricks and digital interaction. This new wave features iconic builds, including the Millennium Falcon, Mos Eisley Cantina, and Luke’s Landspeeder. Utilizing the proprietary Smart Brick technology, these sets allow fans to engage in real-time play, such as jumping to lightspeed or practicing lightsaber duels through motion-activated sounds and lights.

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CES 2026: LEGO brings bricks to life with Smart Play tech

The LEGO Group debuted its newest interactive innovation, LEGO SMART Play, at CES 2026, which allows physical builds to respond to play in real-time. The system is anchored by the LEGO SMART Brick, a standard brick packed with advanced sensors, accelerometers, and a miniature speaker powered by an onboard synthesizer. This "invisible" technology enables builds to "play back" by reacting to movement and touch with context-specific sounds and light effects—all without the need for a screen or smartphone app.

The platform also introduces SMART Tags and SMART Minifigures, which contain unique digital IDs that the SMART Brick recognizes via magnetic coupling. When a character like Luke Skywalker is placed near a SMART-enabled starship, the system can trigger iconic sound effects, such as lightsaber hums or engine roars.

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