LEGO expands interactive 'Smart Play Star Wars' lineup

Source: LEGO

The LEGO Group kicked off the Nuremberg Toy Fair by expanding its Smart Play ecosystem with five new Star Wars sets, bridging the gap between physical bricks and digital interaction. This new wave features iconic builds, including the Millennium Falcon, Mos Eisley Cantina, and Luke’s Landspeeder. Utilizing the proprietary Smart Brick technology, these sets allow fans to engage in real-time play, such as jumping to lightspeed or practicing lightsaber duels through motion-activated sounds and lights.

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LEGO Education brings classroom innovation to the living room

Source: LEGO Group

The LEGO Group is bridging the "curiosity gap" with the launch of four brand-new STEM sets designed specifically for home use. For the first time, LEGO Education is expanding its reach beyond the classroom to help parents who often struggle to keep pace with their children’s endless scientific questions. These sets, aimed at builders aged 7 and up, focus on high-interest themes like space exploration, animal biology, and nature, turning complex concepts into accessible, hands-on adventures.

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LEGO pays tribute to classic 'The Legend of Zelda: Ocarina of Time' scene with new set

Source: LEGO Group

The LEGO Group unveiled a new set recreating an iconic scene in the classic game The Legend of Zelda: Ocarina of Time. The dynamic, 1,003-piece set recreates the final battle scene between Link, Princess Zelda, and Ganon in the ruins of Ganon's Castle.

The Final Battle set includes a "crumbling" castle tower, featuring a "burst" function where you have Ganondorf rising out of the rubble at the push of a button. Amid the ruins, you can also find hidden Recovery Hearts.

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CES 2026: LEGO brings bricks to life with Smart Play tech

The LEGO Group debuted its newest interactive innovation, LEGO SMART Play, at CES 2026, which allows physical builds to respond to play in real-time. The system is anchored by the LEGO SMART Brick, a standard brick packed with advanced sensors, accelerometers, and a miniature speaker powered by an onboard synthesizer. This "invisible" technology enables builds to "play back" by reacting to movement and touch with context-specific sounds and light effects—all without the need for a screen or smartphone app.

The platform also introduces SMART Tags and SMART Minifigures, which contain unique digital IDs that the SMART Brick recognizes via magnetic coupling. When a character like Luke Skywalker is placed near a SMART-enabled starship, the system can trigger iconic sound effects, such as lightsaber hums or engine roars.

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