Disney, OpenAI partner to bring characters to generative AI

Source: Disney, OpenAI

Disney and OpenAI agreed to a three-year licensing and strategic partnership, making Disney the first major content partner for OpenAI's generative video platform, Sora. The deal allows fans to create short, user-prompted videos featuring over 200 characters from Disney, Marvel, Pixar, and Star Wars (excluding talent likenesses/voices), with a rollout expected in early 2026.

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