Katy Perry showed off QR code tattoo at 2024 MTV VMAs

Katy Perry attended the 2024 MTV Video Music Awards as the Video Vanguard Awardee for the year. She drew a lot of buzz on the red carpet. But it wasn't for the Who Decides War outfit. Instead, it was about what was tattooed on her skin. On her lower back, you see a QR code etched in black ink.

Those who scanned it found a pre-save link to Perry's upcoming album, 143. It's a clever little marketing trick to promote her music. And whether you consider it "unserious" or "genius," it got people talking about what she has in the pipeline. She isn't the first to use QR codes for marketing. Remember how Coinbase crashed its app because of sudden interest after its QR code ad during the Super Bowl back in 2022?

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Signia launches hearing devices that are...dare we say, cool?

Over 1.5 million people suffer from hearing loss, but most don’t want to admit it. In a recent study among Canadian adults between the ages of 40 and 79, just 8% of men and 5% of women admitted to hearing impairment, but when experts evaluated their hearing, the results were alarming; 63% of men and 46% of women had measurable hearing loss, showcasing a deep-seated stigma around hearing loss and a subsequent aversion to hearing aids.

Signia, a global leader in hearing aids, is devoted to shattering this stigma once and for all to help improve the quality of life for hearing-impaired consumers with the launch of its newest product: Signia Active Pro IX - now available in Canada.

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Apple AirPods Max gets new colours, USB-C charging

Photo: Apple

There aren't any new features coming to the Apple AirPods Max. But there are more colour options now. You can get it in midnight, starlight, blue, purple, and orange. It can now match with other Apple products like the Mac and iPad. Apple refreshed its premium headphones to offer USB-C charging, too. The new AirPods Max is now available for pre-order. It is coming to stores starting September 20. It retails for CA$779.

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Apple Watch Series 10 launches with brighter wide-angle OLED screen

Apple Watch Series 10 goes bigger, brighter, and thinner. This 10th-generation smartwatch comes with a 40 percent brighter wide-angle OLED screen. It's the largest display on an Apple Watch yet, beating out even the Apple Watch Ultra. This makes it easier to read what's on the screen.

Despite that, it's also just 9.7mm thick, making it 10 percent thinner and lighter than the Apple Watch Series 9. It also features two slightly larger size options: 42mm and 46mm. The good news is you can still use the straps designed for Series 9 or older. The new straps for the Apple Watch Series 10 are also backward-compatible.

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