Google's Android XR wearable platform to get fashionable boost with Warby Parker and Gentle Monster

Photo: Google

Google is stepping up its smart glasses game with a focus on style, announcing partnerships with eyewear giants Warby Parker and Gentle Monster for its Android XR platform. The move revealed at the company's I/O developer conference signals a clear strategy to create smart glasses that consumers will actually want to wear, echoing the approach taken by Meta with its successful Ray-Ban smart glasses.

The collaborations highlight Google's commitment to aesthetics this time around. Warby Parker, known for its trendy and accessible eyewear, suggests a focus on versatile, everyday designs. Meanwhile, the partnership with Gentle Monster, a popular Korean brand favoured by celebrities and Gen Z for its bold and edgy styles, indicates that Android XR will also cater to more fashion-forward consumers.

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Ray-Ban Meta Smart Glasses go high fashion with Coperni Limited Edition pair

Photo: Ray-Ban, Meta, Coperni

Ray-Ban and Coperni have teamed up to launch a limited-edition version of the Meta smart glasses, unveiled at Paris Fashion Week. The Ray-Ban Meta x Coperni Limited Edition glasses feature a translucent frame, grey mirrored lenses, and the Coperni logo, offering a high-fashion take on the classic Wayfarer design.

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Meta taps former The RealReal CEO to enhance smart glasses retail experience

Photo: John Koryl

Meta hired John Koryl, former chief executive officer of luxury goods marketplace The RealReal, as its new vice president of retail. This move underscores Meta's plan to enhance the retail experience for its growing line of artificial intelligence-enabled hardware, including Quest headsets, Ray-Ban Meta smart glasses, and other upcoming wearables.

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